Following the sad announcement of the passing of Michael Cater, formerly of the FW Cater electrical shop in Brownhills, I had a couple of lovely contributions in memory of this wonderful, but lost Brownhills business.
I looked around the house in the last few days; we still have a microwave bought from Caters years ago, working perfectly; we bought washing machines – I remember the high-tech excitement of the old girl’s first automatic after years of a twin-tub; I remembered my first hi-fi and decent radio, then later, buying the best separates I could afford there. My first CD deck and I think my first CD – Kate Bush’s ‘Hounds of Love’ were bought from Caters.
Every time we were served with a courteousness and charm that was delightful, unusual, and somehow totally traditional.
Brownhills George commented on this to the original post:
Those were the days of service to the customer. I bought a new TV from Caters upstairs showroom. Went to my car parked on their car park and drove home, and found their van with my telly waiting outside my house ready to install it.
You don’t get that service anywhere these days.
That’s very true. The kind of customer care that shops like Caters engendered is a sadly passing art form.
Martin Littler also wrote in with this fascinating piece of Caters ephemera:
Sad news about Michael Cater, as a good many people like myself remember the Caters Family Shop with fond memories, for many years my mother always used them for electric goods, and Michael’s Farther and Mother were always pleasant to chat too and hard working people a true Family Business, not many left in Brownhills now.
The record sleeve as got to be 70 years old , H. Taylor of Walsall use to use their own record sleeves as well.
It was a sad day when Caters closed down.
Thanks to Martin and George. If you have any memories of Caters, or any other Brownhills shops, why not share them? Please do comment here, or mail me: BrownhillsBob at Googlemail dot com.